World of apaiser Press Releases

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APAISER’S SUCCESS FUELS RAPID EXPANSION IN GLOBAL PARTNERSHIPS

May 25, 2019

apaiser – a world leader in luxury sustainable marble bathware, continues its global retail expansion. Since 2002 apaiser has had tremendous support from a network of carefully selected distribution partners all over the world. Our expansion of this network continues with new partners in the UAE, Taiwan, India and Australia.

Having a direct, longstanding relationship with our renowned partners enables us to create more customer touchpoints, reach new audiences and most importantly, share industry knowledge. apaiser has partnerships with distributors in Australia, New Zealand, Singapore, Thailand and the UK. Those outposts have become a successful global extension of the apaiser brand in the international arena.

Luxury bathware brand continues global expansion

June 5, 2018

apaiser significantly shifts up a gear this year with the opening of two separate international offices in New York and Dubai.

These new outposts for this expanding global brand join the already established offices in Singapore and London, all of which reflect the continuing success of apaiser as a world leader in luxury sustainable bathware with a focus on beautiful, hand crafted baths, basins and vanities.

New York and Dubai are strategically positioned to respond to markets in the Americas and Middle East respectively, just as London is the touch point for Europe and Singapore for Asia following the earliest stages of export demand for the apaiser brand.

“Our global growth has much to do with the particular niche the brand began to build in the luxury hotels sector over a decade ago. Our baths were first specified for the Four Seasons hotel Kuda Huraa in the Maldives. This quickly brought us to the attention of not only discerning international customers who fell in love with our product, but also to the heads of other hotel and resort groups who tend to watch competitor activity extremely closely given the high stakes of this industry at large”, said Belinda Try, founder and President of apaiser.

“This initial step lead to several international orders shortly thereafter and our expansion has grown exponentially ever since, particularly within the global hospitality sector where our baths and basins have been selectively incorporated within some of the finest hotels and resorts, from Manhattan to the Maldives”, says Try.

The worldwide appeal of apaiser’s range of products is not only due to the beautiful forms which have been created over the years, from timeless classics through Asian inspired minimalist shapes and on to cutting edge contemporary designs, but their ability to create tailor made and bespoke solutions, specific to the design intent or needs of the project.

Collaborations have ensued with some of the world’s leading designers and   have resulted in beautiful, award winning projects, and lead to the development of some stunning collections. These include the recently unveiled BIJOUX collection with Kelly Hoppen MBE and the SAMPAN collection with WOHA architects in Singapore.

apaiser New York and Dubai, alongside Singapore and London, the team for the latter also expanding in the coming months, now form a global network overseen from head office in Melbourne, Australia, home base for the Australian sales and project teams, and global creative and operational teams.

Together the apaiser brand is positioned to respond to the largest possible scope of customer requests, from private residential projects, large scale multi-residential installations and hotels, through to fine-tuned bespoke orders.

“We like to think that nothing in the realm of baths and basins cannot be realised anywhere on the planet!’’, says founder and driving force of the brand, Belinda Try.

Introducing the Timeless Elegance of Allegra

May 21, 2018

apaiser has just unveiled what could arguably be described as its most timeless design to date in Allegra, a collection which embodies a modern sensibility merged with eclectic yet classic influences drawn across several decades past.

Originally created as bath couture pieces for the Edition Hotel, London in 2010, this collection draws much from its original setting. This iconic site is steeped in historical references, first as grand Georgian townhouses in 1835 and later as the Berners Hotel realised in the elegant Belle Époque style.

Like its genesis in the Edition Hotel, London, Allegra now joyously celebrates both the past and present as much as it does the authenticity and originality of a wide range of influences over time. Here, at Number 10 Berners Street, Fitzrovia, hotels maestro, Ian Schrager, alongside the design team of Yabu Pushelberg, New York, drew from an eclectic mix of styles. Original features were preserved and historic influences drawn upon in perfect partnership with the very best in contemporary comfort and modern technology.

This very same approach was employed by the apaiser design team when first approached by Edition Hotels to create a bath which echoed the building’s past yet suitably reflected its future incarnation as a luxury hotel of cutting edge style.

Drawing inspiration from such evocative elements as a classic English club chair or the disciplined curves of a Cartier timepiece, the Allegra bath, with the addition of a petite bath, basin, vanity and bath step, has been fully realised as a collection which embodies refined elegance and modern sophistication.

The rigorous forms and lines of each design appear as a confluence of both the masculine and feminine – a balance so superbly achieved by famed jeweller, Louis Francois Cartier – resulting in a bathware collection which transcends period and place, and instead epitomises both classic refinement and edgy urbanity. As such, Allegra lends itself to a wide range of interior styles and settings;

Bath – Clean lines and a deep ergonomic recline utterly imbues elegance. The taller model compliments greater ceiling heights, while the more compact pairs perfectly with smaller spaces.

Basin – Designed to complement the hero bath design, the Allegra basin is delicate yet bold and perfectly proportioned to suit any bathroom setting.

Vanity – Departing the curve in lieu of the rectangular form celebrated equally over those classic periods past, the Allegra vanity’s sleekly elongated form marries the classic with the contemporary.

Apaiser at Prestigious ‘Handmade’ Exhibition in Milan

April 16, 2018

apaiser has been selected for inclusion in the prestigious ‘Handmade’ exhibition which opens on Tues 17 April, 2018 in Milan as part of Salone del Mobile.

An initiative of leading international design platform, Wallpaper, ‘Handmade’ is an annual event now in its 7th (seventh) year. Each year a new theme underscores the fair and from this springs a series of special events, expert talks, a pop-up store, plus a dedicated limited edition of the award winning magazine surrounding this unique global gathering of leading design names. For 2018 ‘Wellness and Wonder’ becomes the underlying foundation or focal point of ‘Handmade’, and where notions of ‘body replenishment and harmony restoration’ would appear in perfect step with the apaiser bathware ethos.

apaiser’s Sampan collection was specifically selected by the esteemed panel led by Wallpaper for inclusion in this year’s execution. Sampan is a collaboration between apaiser and WOHA, one of the world’s hottest architectural practices, based in Singapore. WOHA are responsible for some of the most ground breaking design projects the world over and are highly regarded for their integration of environmental and social principles, at every stage of the design process.

The Sampan collection from apaiser in association with WOHA was inspired by the eponymous and ancient wooden watercraft which continues to ply the Singaporean waterways to this day. These incredibly efficient and nimble vessels were the seed to an altogether ground-breaking range of baths and basins whose shapes and considered functionality represent a new aesthetic, unseen in the greater bathware market.

Also receiving plaudits is apaiser’s own staunch environmentally friendly mandate, coupled with a dedication to the craft of handmade creativity. Together they rendered apaiser & WOHA’s Sampan collection a worthy place, in this highly coveted design showcase, which brings together the very best in design expertise and craftsmanship from around the world. It is no small wonder that ‘Handmade’ has become the go to destination for the most cutting edge design aficionados across wholesale, retail, manufacturing, marketing, media and beyond…all keen to discover a bright new design star, hot new trend or dazzling design innovation.

‘Handmade’ opens at Mediateca Santa Teresa, Via della Moscova 28, Milan 17 April – 22 April 2018

Heritage reimagined in a stunning bathware collection

September 19, 2017

apaiser is excited to unveil its latest and arguably most ground-breaking collection to date – SAMPAN – developed in collaboration with leading international design firm, WOHA.

The Sampan collection applies the strikingly unique tapered shapes of the traditional boats of the Singapore waterfront to a bathware collection of revolutionary design. Reflected in a series of baths and basins, as well as an innovative ‘shower bath’, these unique designs transform bathing into something more akin to a romantic journey!

Singapore is the home of WOHA, and also the Asia-Pacific base of Australian bathware company, apaiser. The WOHA studio, located in a conserved cluster of traditional ‘shophouses’ behind Boat Quay, is where the iconic sampan boats were once moored in great numbers on the Singapore. river These areas, steeped in colonial history, are at the heart of the story behind the Sampan collection.

Sampan – the Cantonese word meaning three boards – describes these uniquely designed but simple form of watercraft, fashioned by hand from a flat plank of wood as its base, with two angled planks making up the sides. Celebration of this vanishing heritage was the direct inspiration for this stunning new bathware collection. Like all apaiser designs, each piece is hand crafted using the innovative material exclusive to apaiser known as apaisermarble. Sampan comes in four elegant shades – Glacier, Diamond White, Starry Night and Luxe Grey – the five designs across baths and basins sized to suit a variety of interior applications, with the unique ‘shower bath’ a particularly clever innovation which responds to more limited spatial options given its dual purpose form. Sampan became part of WOHA’s dedicated submission for MAISON OBJET PARIS, 2017, and which has ultimately seen this forward-thinking firm selected as ‘Designer of the Year – Asia’, an award to be officially announced on September 08, 2017. The Sampan collection itself will be available immediately thereafter, via apaiser showrooms globally (or visit www.apaiser.com/sampan).

For further information on the Sampan collection, or apaiser generally, please contact apaiser PR representatives, Cav Con on +61 2 9360 5755 or email markcavanagh@cavcon.com.au alternatively you can also write to marketing@apaiser.com

Jackalope Winery
Jackalope Winery
Jackalope Winery

Glamour, sophistication and luxury have arrived on Mornington Peninsula, Victoria Australia

May 23, 2017

Jackalope hotel’s debut property has set out to create a new standard in luxury accommodation on Victoria’s Mornington Set on one of the region’s most pristine vineyards, this stunning hotel is unique in both destination and design catering for its discerning local and international clientele.

In recognition of the desire to achieve the ultimate luxury appeal the interior design team selected apaiser™ bathware to craft a sublime bathroom solution, including integrated basins and amazingly deep soaking baths, in their unique dark graphite apaisermarble®.

The luxury appeal of apaiser’s material and its stunning bath design, coupled with the hand-crafted finish, meant apaiser was uniquely placed to satisfy the vision of the designers and owner alike. The bathing experience is one of contemplation and indulgence in the immersive apaiser baths that dominate the space.

Jackalope’s developer, Louis Li. Li commissioned a suite of Melbourne creatives to bring Jackalope to life. The Carr Design Group and multi-disciplinary studio Fabio Ongarato Design came together to craft this daring and brave design. This stunning new hotel creates an immersive interplay between the ideal and the surreal, delivered through an avant-garde approach to art, design, dining and storytelling. apaisermarble® delivers a core component of the goal of the developer to set the bar high for luxury in Australian boutique properties.

Just one hour from Melbourne and on the doorstep of the Mornington Peninsula, Jackalope hotel is set amid Willow Creek’s 11-hectare vineyard and will highlight the ability of apaiser to create true luxury bathware solutions suitable to any environment.

Enjoy the view, wine and food and especially, enjoy the bathing experience!

Source: Google / Crown Towers Perth
Photo Credit: George Apostolidis / Caption:; apaiser custom bath and integrated basins
Photo Credit: George Apostolidis / Caption:; apaiser custom bath and integrated basins

apaiser bathware featured in Australias most expensive and exclusive hotel.

May 23, 2017

After one of the most ambitious construction projects in Australian hospitality ever attempted, the ultralavish Crown Towers Perth is now open. Boasting 500 spacious rooms, spread across 23 storeys, it is all about the detail as much as the vision that makes Crown Perth, Australia’s outstanding resort. In realizing this ambitious design Crown personally selected apaiser to create bespoke baths and vanities to amplify the luxury and timeless nature of the design intent.

Celebrating the Western Australia coastal lifestyle with its oversized pools and outdoor entertainment areas, the guestrooms are sympathetically decorated in soothing neutral tones, to continue this design aesthetic into the room. The large baths with rear plinths and double integrated vanities by apaiser were created to add to the luxurious guest experience, that Singapore’s interior architect Michael Fiebrich and Melbourne’s design firm Bates Smart, envisaged as a statement in sumptuous bathing and relaxation that is wholly attuned to the level of sophistication this remarkable project delivers!

Sheer indulgence in a truly inspiring location !

apaiser bathware announces the launch of a stimulating new collection that is at once Bold-Fun-Exciting!

May 23, 2017

apaiser™ is thrilled to be launching its stunning new collection ‘the chameleon’, that’s Bold – Fun – Exciting. Driven by a desire to create an alternative option for bathware designers apaiser has crafted a collection which is bold, distinctive and individual. The Chameleon collection is all of these and more, designed in collaboration with award winning product designer Paul Flowers.

ABOUT THE COLLECTION
Like a Chameleon, the collection is adaptable – the simple lines compliment a range of architectural styles, yet the diverse colour palette allows expression of personality – to blend harmoniously and calmly within the environment, subtly catch the eye with a hint or suggestion of tone, or be bold, and create a sculptural focal point in an explosion of colour. The Chameleon Collection has two series of baths and basins styled as the a-series and s-series.

APAISER, THE HOME OF BATH COUTURE
Styled by nature. Perfected by hand. The apaiser™ story starts with award-winning bathware, proudly created and designed in Australia. APAISERMARBLE® Strengthened by man and inspired by the purity of nature, apaisermarble® is a luxurious non-porous marble material, enriched with beautifully pure Australian minerals.

ABOUT THE DESIGNER
Paul Flowers is an globaLly renowned, award winning product designer born and educated in the U.K. With an extensive portfolio of creative and innovative development, he has designed iconic products for leading international brands. Paul’s approach to design is simple, his ethos that the product ‘should function as beautifully as it looks’.

“From the very first meeting it was clear to me the brand values of apaiser were a good fit with my own philosophy. apaiser uses the finest quality materials, has relentless drive for perfection and an appreciation for good design. This shared belief I was confident would result in something special.”

Paul Flowers

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