apaiser is pleased to unveil a new direction in bathware and brand identity, encompassing a re-design of the apaiser website under the direction of leading communications firm, Hudson Wright Easton of London. Here our new global campaign designed to showcase apaiser’s unique ability to customise designs takes centre stage under the concept of ‘Home of Bath Couture’.
Shot by leading fashion photographer, Christian Schuller, the stunning imagery channels the classic visions of legendary fashion icons, Beaton, Avedon and Horst with our ravishing silk taffeta swathed model capturing a dynamic new take on the way we view bathware.
Our newly revitalised showroom in the established Melbourne design precinct of Richmond has also undergone a discrete metamorphosis to better reflect apaiser’s new brand identity.
Here, nearly the entire apaiser collection across baths, hand basins and accessories can be viewed ‘up close and personal’. It is also where apaiser’s outstandingly innovative material, ‘apaiserMARBLE’ can be fully appreciated.